![]() ![]() Reviewers also praised Raimi’s film for its smart script and generally good acting, as well as its high-tech special effects. ![]() ![]() In addition, super-hero movies traditionally faired well at the box office, as evidenced by the hit Superman and Batman films. The comic’s enduring popularity, as well as a massive marketing campaign by Columbia Pictures and Marvel, seemed to predict commercial success for Spider-Man, which opened in more than 3,600 theaters nationwide. By the time the film was released, four decades had passed since Stan Lee and Steve Ditko created Spider-Man for Marvel in 1962. ![]()
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